MAKING MUSIC FOR BRANDS
A step-by-step practical and proven roadmap to break into the business of making music for the world's biggest brands.
Enroll Now >>What others are saying...
Your instructor - Tommy Zee - is an award winning industry veteran who's helped talented musicians to make money with music for big brands.
"I owe it all to Tommy. Within the first few sessions together, I was able to sell my music to some of the world's biggest brands. His friendly, encouraging mentorship took me from being really green in the industry to feeling capable and confident. I would encourage anyone interested in learning how to enter this world to learn from Tommy Zee."
Jeff Lurie
Composer / Producer
"Tommy hooked me up with some of my first projects when I was just getting into the industry. That was 10 years go. Today I make my living making music for iconic brands and I am still working with Tommy. So if you want to learn the ropes, and understand how this game works, you should work with Tommy too."
Naren Rauch
Award Winning Composer
Your journey starts now.Say hello to your guide.
My name is Tommy Zee. I make my living making music for the world's biggest brands. Brands like Nike, Google, BMW, Heineken, Toyota, Honda and many others. I love finding new talent, mentoring them and watching their music (and their wallet) blow up on big brand campaigns.
This is why I created a step-by-step practical and proven path to help talented musicians make a living making music for big brands.
Get Started >>This is not just a masterclass. This is a method for making a living with your music.
No bullshit, no scams or schemes.
1
Understand the Business + Craft
Learn from industry insiders about how music for brands is made and how to sharpen your business / studio skills to break into the business.
2
Prepare for Contact
Practice on real life case studies of big brand campaigns. Learn how to build your portfolio and online presence so that you get noticed.
3
Break Into The Business
Make contact with the industry. Learn who to contact and how to contact them so that you make the connection and get your first shot.
Are you ready to make a living with your music?
Isn't it time you made music your day job?
Ali Lacey aka Novo Amor
Artist / Singer-Songwriter / Sound Designer
Follow in the footsteps of folks already doing it.
Discover how countless musicians around the world are making music, making money and making new fans - working with the world's biggest brands. It's your turn to become one of them. Enroll Now to begin your journey.
Sign Up for Lifetime Access >>7 Weeks of Step-by-Step Lessons and Tutorials
Easy to follow roadmap that teaches you the business, prepares you for contact and shows you how to get your first gig.
Over 400+ Minutes of Value Packed Video Lectures
Over 400+ Minutes of Value Packed Videos that cover every aspect of making music for brands.
Real Life Case Studies
Model the success of fellow musicians who are already in the game. Learn from their stories - follow in their footsteps.
Sean Christopher
Dumont Dumont Recording Artist / Composer
The Making Music for BrandsMasterclass
7 Modules / 7 Weeks of Lectures / +++ Bonuses
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The Big Idea: Music as a Dayjob - 10:12
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Mindset Shift: From Amateur to Artisan - 13:05
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Battling the D's: Dissapointments, Distraction, Doubt. - 10:45
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Foundational Habits: The Power of No Nonsense Daily Affirmations - 11:23
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Foundational Habits - Sound Driven Visualizations - 14:45
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The Rhythm of Routine: The Secret to Survival and Success. - 15:00
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A Day In the Life of a Musician in World of Brands. - 13:28
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The 7 Commandments of Remarkable Craftspeople - 21:09
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Tools of the Trade - Biz Basics: Bank account, invoices, accounting. - 10:50
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Tools of the Trade - DAW, Monitoring, Sound Card, Headphones, Gear. - 20:34
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Tools of the Trade: My Go-To-Tools in the Studio - 16:18
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Tools of the Trade - File Sharing & Video Editing & Storage - 12:55
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Tools of the Trade - Calendar & The Power of Scheduling - 12:15
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Tools of the Trade: Conferencing + Connecting with Others - 2:35
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Tools of the Trade: Your Rolodex aka CRM - Customer Relationship Management - 3:50
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Finding Your Fit: 3 Circles Exercise + Your X Factor - 14:06
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Bonus Track: My Story - From the Bank to the Studio (From Musician on a Mission) - 36:37
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How Brands Work - The Big Picture - 7:38
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How Brands Create Campaigns And Where The Music Comes From - 6:07
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How Music is Made for Brands - Under the Microscope - The Process + The People - 29:09
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How Music for Brands is Made - Briefing The Composers - 22:57
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How Music for Brands is Made - Under The Influence of Film Directors + Editors - 11:14
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7 Ways to Make A Living Making Music for Brands - 47:46
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Music + Brands + Royalties and More...Industry Insider Interview with Peter van Krimpen (Music Publisher, Founder of Sounds Like Publishing) - 46:05
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Copyrights + Royalties + The Biz w/ Award Winning Composer: Naren Rauch - 75:08
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Week 3 - Inside the Craft - Basic Cases - Overview - 4:28
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The Arc + The Blocks + The Build - 7:26
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How To Work Faster and Better (Chalk, Watercolors and Oil - The Quincy Jones Method of Composing) - 9:39
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10 Smart Questions to Ask Before Beginning Work - 26:29
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Case Study: Forty Creek Whiskey - 35:32
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Case Study: Bayer - 37:39
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Case Study: Mitsubishi - Part 1 - The Process - 23:33
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Case Study - Mitsubishi - Part 2 - The Session - 67:46
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Case Study: Converse with Naren Rauch - 46:05
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Case Study: Old Spice with Kerry Smith - 26:45
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PLEASE READ BEFORE DOING HOMEWORK!
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HOMEWORK: Score 3 Basic Brief Commercials
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Introduction - 3:11
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The Breakdown of an Advanced Brief - 11:34
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Case Study: Canadian Olympic Team - The Art of Score / Sound Design Hybrid - The Process - with Tommy Zee - 29:23
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Case Study: Canadian Olympic Team - The Art of Score/ Sound Design Hybrid - The Session - with Tommy Zee - 50:52
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Case Study - AIG - The Art of A Complex Song / Score - The Process - with Tommy Zee - 46:03
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Case Study - AIG - The Art of A Complex Song / Score - The Session - with Tommy Zee - 31:35
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Case Study: AIG - The Art of Creating a Vintage Song / Score with Naren Rauch - 77:18
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Case Study: Honda - The Art of Writing an Original Song for Brands - The Process - with Tommy Zee - 35:08
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Case Study: Honda - The Art of Writing Original Songs for Brands - The Session with Sean Christopher - 57:33
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Case Study: The Art of the Orchestral Hybrid Score - Mercedes Benz with Vlad Berkhemer - 47:39
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Case Study: Secret Deodorant Song with Asha Iwanowicz - 33:02
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Case Study: Dutch Railways - The Art of Covering Classics - Remaking Paul Simon's "Homeward Bound" with Cris Kos - 58:54
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HOMEWORK: Create Magic for 3 Advanced Spots
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The Art of Sound Branding - Introduction - 4:47
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The Universal Language of Emotion: How Sound Moves and Shapes Humans - 36:43
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What is audio branding? Examples! - 28:28
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Breaking down the audio branding process - 18:36
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How to translate brands into songs, scores, and sounds - 20:07
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Case Study: The Art of Creating Sound Identities - The Sound of Philips - 44:50
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Case Study: The Art of Crafting Sound Logos & Brand Anthems - The Sound of UBS - 39:22
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Case Study: The Art of a Conceptual Brand Score (And Sound Logo) - Metrolinx - 29:54
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Case Study: The Art of Music Based Experiential Events - Heineken: The Takeover - 14:41
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HOMEWORK: 2 Sound Branding Exercises
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Interview with an Insider: The Art of Sound Branding with Luc van Stiphout // Head of Music and Brands // MassiveMusic - 49:57
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Introduction - 5:42
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Preparing for a Journey - The Destination - Our Aim - 17:27
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Preparing for a Journey - The Destination - Our Audience - 6:27
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Preparing for a Journey - The Destination - Our Compass + Travel Notes - 5:39
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Hit'em with the Hook - Putting Together Your Reel - The Recipe + The Session - 37:36
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Hit'em with the Hook - Putting Together Your Reel - Orchestral Compositions - 6:15
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Hit'em with the Hook - Putting Together Your Reel - Singer/Songwriter - 5:54
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Hit'em with the Hook - Preparing Your Reel - One Final Note - VERY IMPORTANT! - 2:48
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Preparing to Build Your Website - Success Criteria + The Recipe - 17:07
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Building Your Website - The Set Up - Registering Your Own, Professional Domain - 8:30
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Building Your Website - The Set Up + Installing Elementor - Drag 'n' Drop Builder - 7:38
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Building Your Website - The Build - Step-by-Step - Part 1 - 52:41
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Building Your Website - The Build - Step-by-Step - Part 2 - 50:02
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Building Your Website - One Last Step: The Launch + The Importance of a Pro Email! - 2:08
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Setting up a Professional Email Address Linked to Your Domain (Step by Step) - 7:28
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Case Study: Dam Dominici's Perfect Website - 34:12
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Time to Write a Love Letter and Make This Real! - 16:41
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HOMEWORK: Prepare for Contact
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🔥 What It Takes - Interview with an Insider: Ben Einziger (Caya Music) - 84:46
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Introduction - 3:26
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Making Contact - The Big Picture & Process - 10:40
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Tools for Outreach - 23:47
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Finding Your (Future) Friends + Collaborators [BONUS DIRECTORY] - 16:59
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The Art of Connecting with Strangers - 24:46
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The Art of Conversation - Turning Strangers into Kindred Spirits - 28:57
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The Art of The Follow Up - Staying on the Radar - 35:50
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Your First Gig - Lessons for a Pivotal Moment! - 14:48
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The Strange Laws of This Industry - Don't Be Surprised! - 17:08
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Beyond Your First Gig: Surviving and Thriving In The Industry. - 11:33
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HOMEWORK: Create Your Essential Routines.
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Advice from an Insider: Conversation with Asha Iwanowicz - 49:15
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BONUS CONTENT // Interviews with Insiders: Evelyn Brown - Executive Producer - Yessian Music - 92:07
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BONUS CONTENT // Interviews with Insiders + Q&A with Asha Iwanowicz - Artist, Freelance Composer for Commercials - 86:10
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BONUS CONTENT // Interviews with Insiders: Elijah Torn - Creative Director - MassiveMusic // New York, USA - 62:15
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BONUS CONTENT // Interviews with Insiders: Naren Rauch - Freelance Composer // Los Angeles, USA - 40:42
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BONUS CONTENT // Interviews with Insiders: Ruben Samama - Music Producer, Songwriter, Artist (who also makes music for brands) - 132:59
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BONUS CONTENT // Interviews with Insiders: Kerry Smith - Composer, Creative Director and Founder of Apothekerry. - 59:47
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BONUS CONTENT // Interviews with Insiders: Pedro Botsaris - Creative Director + Partner - Antfood // Amsterdam, Netherlands - 34:02
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BONUS CONTENT // Interviews with Insiders: Marcelo Baldin - Founder + Composer + Creative Director - Combustion Sound // Sao Paolo, Brazil - 60:36
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BONUS CONTENT // Interviews with Insiders: Cris Kos - Founder + Executive Producer - Cris + Jef Music // Amsterdam, Netherlands - 80:56
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BONUS CONTENT // Interviews with Insiders: Vlad Berkhemer - Freelance Composer - 41:33
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BONUS CONTENT // Interviews with Insiders: Sean Christopher - Artist, Singer, Songwriter (and occasional composer for brands!) [AUDIO ONLY]
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BONUS CONTENT // Interviews with Insiders: Genevieve Vincent - Film Composer, Music Producer // Los Angeles - 59:25
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BONUS CONTENT // Interviews with Insiders: Tessa Douwstra from LUWTEN - Artist, Singer, Songwriter (and occasional Session Singer for brands!)
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BONUS CONTENT // Student Success Stories: Lewis Scoring His First Major Brand Campaign (For Major Money) - 58:16
Does this sound like you?
You have the musical talent and the tools but no clear plan for turning music into your career...
You have a million unfinished sketches (and loops) sitting on your hard drive, but no idea what to do with them...
You don't really want to be a star on stage, you just want to spend your days in the studio - making music and getting paid for it!
You spend your precious days doing work you don't like, only to leave the work you love (music!) to nights and weekends...
You're desperately dreaming of making music your full-time career...but where to even start?!
You've tried to make money from your music - but you realized that selling or streaming your singles for pennies won't feed you...
You're wary of strangers (and scammers) online who make promises or offer the "same old" advice that doesn't work...
You heard amazing music on big brand campaigns and wondered where it came from...
You wish someone could show you the way, someone who's already doing the very thing you want to do...
What if you could:
Have a clear plan to transform your talent and your tools into a thriving creative career
Turn your best but unfinished sketches into songs or scores for big brand campaigns
Spend ALL your days in the studio while getting paid for your work (without worrying about record deals, tours, radioplay)
Stop spending your days doing work you don't like - and make music your day job!
Stop dreaming and start doing - following the exact footsteps of musicians "on the inside"
Stop counting on people to pay you pennies from singles and streaming...and start going where the money is: Brands!
Find and follow folks you trust, who are already in the game, and who can show you the way in
Watch your songs, scores or sounds get millions of views on big brand campaigns!
Follow a simple (but not easy!) step-by-step program that would give you clarity and focus on the path toward your dream
Frequently Asked Questions
(Real Questions / Myths That Keep Popping Up)
Couldn't I figure all of this out on my own...for Free?!?
Allow me to answer your question with a question: why haven't you already? You could try to get your info from folks on forums scattered all over the net. That's free. Or you can get serious and join a comprehensive, step-by-step path taught by the best in the business - all in one place - with lifetime access. "The choice is yours." (Blacksheep)
Musicians don't have money to spend...especially on courses.
Musicians find ways to buy thousands of dollars worth of gear. If music is your hobby, then spend whatever you want without worry - it's your hobby! But if you are serious about your career as a professional musician then ask yourself: can i afford not to invest in the kind of things that will make a critical difference in my career as a pro musician?
I don't have much time...how much time will this take?
I once heard this funny expression: "I don't have time to stop for gas, because I have to keep driving!" Haha. Whether you invest in this masterclass or not - I believe you should always make time to learn about your business and craft. Otherwise, no matter how fast you're going - you'll be passed by those who "stopped for gas". The masterclass takes 7 Weeks - with about an hour of lessons to process and whatever time you dedicate to "homework" practice. You don't have to complete the masterclass in 7 Weeks - you can do it at a pace that is comfortable for you.
What if I take this class and still fail?
Nobody can promise you anything. But if you are honest with yourself and believe you truly have the talent, then follow the step-by-step path as instructed: Success might not be immediate but it is inevitable. For those of you who belong in this business - failure is not possible. Just stick to the system and sooner or later you will get the break.
Do you also teach production techniques and studio skills?
Yes, we go through some real life case studies of campaigns and how they were composed and produced. We will cover tips, tricks and techniques of composers who scored these commercials. But we do not cover basics of music production. This is not a course for beginners...this is for folks who already have music production skills and want to learn how to take it to the next level and apply it in creating songs, scores or sounds specifically for big brands.
If you are already successful - why are you selling this product?
We could ask the same question to Hans Zimmer, Carlos Santana, Deadmau5, and Timbaland - all of whom are still active and succesful as artists yet teaching what they know over at Masterclass. It's not doing the 1000th commercial that motivates me today - it is finding and mentoring new talent - teaching everything I know and watching it transform people's lives. That's more powerful and lasting than an epic BMW commercial.
"Tommy has helped me to get onboard some big brand campaigns for: Toyota, 2018 Winter Olympics, and Toronto Metrolinks. Tommy patiently worked with me, playing to my skills and strengths - helping me to confidently present the best version of myself. Tommy has definitely helped me to concentrate and hone my sound."
Tony Ofori
Actor / Rapper / VoiceOver Artist
Here's everything you can expect.
The Making Music for Brands Masterclass is only for those who are serious and committed to a life of remarkable musical craft.
What will I learn
How music and brand industry works from inside
How to sharpen my studio and business skills to break-in
- Who to contact, how to contact them to get your first gig
Who is this for
The serious and talented musician looking to make a living with music
Artists, singers, songwriters who are looking for extra income from projects
What’s included
- 7 Modules of Step-by-Step, Actionable Lectures
Over 37 + Hours of Value Packed Video Lessons + Cases
Hard to reach Industry Insiders sharing their secrets and lessons
What’s next
Enroll today for Lifetime Access.
- Follow the teaching, work your ass off!
The Making Music for Brands Masterclass.
The only one of its kind, proven and practical step-by-step program that helps talented musicians break into the business of making music for brands. Made by accomplished musicians, for those who are about to be.
No Risk Refunds. No Questions Asked.
This masterclass is made by fellow musicians who have a good reputation in the industry. We worked our ass off to create a remarkable masterclass that will share everything we know about breaking into the business. If you're not totally satisfied for some reason - email us within 30 days of purchase and we'll refund your money - no questions asked.