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Making Music for Brands // The Masterclass
INTRODUCTION
Welcome to Your Journey! (4:28)
Mini Lesson: Navigating Teachable
How to Make The Most of This Masterclass (8:33)
About Your Instructor (16:52)
MODULE 1 - TIME TO TURN PRO. FIRST, THE FOUNDATION.
The Big Idea: Music as a Dayjob (10:12)
Mindset Shift: From Amateur to Artisan (13:05)
Battling the D's: Dissapointments, Distraction, Doubt. (10:45)
Foundational Habits: The Power of No Nonsense Daily Affirmations (11:23)
Foundational Habits - Sound Driven Visualizations (14:44)
The Rhythm of Routine: The Secret to Survival and Success. (15:00)
A Day In the Life of a Musician in World of Brands. (13:28)
The 7 Commandments of Remarkable Craftspeople (21:09)
Tools of the Trade - Biz Basics: Bank account, invoices, accounting. (10:50)
Tools of the Trade - DAW, Monitoring, Sound Card, Headphones, Gear. (20:34)
Tools of the Trade: My Go-To-Tools in the Studio (16:18)
Tools of the Trade - File Sharing & Video Editing & Storage (12:55)
Tools of the Trade - Calendar & The Power of Scheduling (12:15)
Tools of the Trade: Conferencing + Connecting with Others (2:35)
Tools of the Trade: Your Rolodex aka CRM - Customer Relationship Management (3:50)
Finding Your Fit: 3 Circles Exercise + Your X Factor (14:06)
Bonus Track: My Story - From the Bank to the Studio (From Musician on a Mission) (36:37)
MODULE 2 - GETTING TO KNOW THE BUSINESS. INSIDE OUT.
How Brands Work - The Big Picture (7:38)
How Brands Create Campaigns And Where The Music Comes From (6:07)
How Music is Made for Brands - Under the Microscope - The Process + The People (29:09)
How Music for Brands is Made - Briefing The Composers (22:57)
How Music for Brands is Made - Under The Influence of Film Directors + Editors (11:14)
7 Ways to Make A Living Making Music for Brands (47:46)
Music + Brands + Royalties and More...Industry Insider Interview with Peter van Krimpen (Music Publisher, Founder of Sounds Like Publishing) (46:05)
Copyrights + Royalties + The Biz w/ Award Winning Composer: Naren Rauch (75:08)
MODULE 3 - INSIDE THE CRAFT - PART 1 - THE BASICS
Week 3 - Inside the Craft - Basic Cases - Overview (4:28)
The Arc + The Blocks + The Build (7:26)
How To Work Faster and Better (Chalk, Watercolors and Oil - The Quincy Jones Method of Composing) (9:39)
10 Smart Questions to Ask Before Beginning Work (26:29)
Case Study: Forty Creek Whiskey (35:32)
Case Study: Bayer (37:39)
Case Study: Mitsubishi - Part 1 - The Process (23:33)
Case Study - Mitsubishi - Part 2 - The Session (67:45)
Case Study: Converse with Naren Rauch (46:05)
Case Study: Old Spice with Kerry Smith (26:45)
PLEASE READ BEFORE DOING HOMEWORK!
HOMEWORK: Score 3 Basic Brief Commercials
MODULE 4 - INSIDE THE CRAFT - PART 2 - ADVANCED LEVEL
Introduction (3:11)
The Breakdown of an Advanced Brief (11:34)
Case Study: Canadian Olympic Team - The Art of Score / Sound Design Hybrid - The Process - with Tommy Zee (29:23)
Case Study: Canadian Olympic Team - The Art of Score/ Sound Design Hybrid - The Session - with Tommy Zee (50:52)
Case Study - AIG - The Art of A Complex Song / Score - The Process - with Tommy Zee (46:03)
Case Study - AIG - The Art of A Complex Song / Score - The Session - with Tommy Zee (31:35)
Case Study: AIG - The Art of Creating a Vintage Song / Score with Naren Rauch (77:18)
Case Study: Honda - The Art of Writing an Original Song for Brands - The Process - with Tommy Zee (35:08)
Case Study: Honda - The Art of Writing Original Songs for Brands - The Session with Sean Christopher (57:33)
Case Study: The Art of the Orchestral Hybrid Score - Mercedes Benz with Vlad Berkhemer (47:39)
Case Study: Secret Deodorant Song with Asha Iwanowicz (33:02)
Case Study: Dutch Railways - The Art of Covering Classics - Remaking Paul Simon's "Homeward Bound" with Cris Kos (58:54)
✋ PLEASE READ BEFORE DOING HOMEWORK!
HOMEWORK: Create Magic for 3 Advanced Spots
MODULE 5 - INSIDE THE CRAFT - PART 3 - AUDIO BRANDING
The Art of Sound Branding - Introduction (4:47)
The Universal Language of Emotion: How Sound Moves and Shapes Humans (36:43)
What is audio branding? Examples! (28:28)
Breaking down the audio branding process (18:36)
How to translate brands into songs, scores, and sounds (20:07)
Case Study: The Art of Creating Sound Identities - The Sound of Philips (44:50)
Case Study: The Art of Crafting Sound Logos & Brand Anthems - The Sound of UBS (39:22)
Case Study: The Art of a Conceptual Brand Score (And Sound Logo) - Metrolinx (29:54)
Case Study: The Art of Music Based Experiential Events - Heineken: The Takeover (14:41)
HOMEWORK: 2 Sound Branding Exercises
Interview with an Insider: The Art of Sound Branding with Luc van Stiphout // Head of Music and Brands // MassiveMusic (49:57)
MODULE 6 - PREPARING FOR CONTACT WITH INDUSTRY
Introduction (5:42)
Preparing for a Journey - The Destination - Our Aim (17:27)
Preparing for a Journey - The Destination - Our Audience (6:27)
Preparing for a Journey - The Destination - Our Compass + Travel Notes (5:39)
Hit'em with the Hook - Putting Together Your Reel - The Recipe + The Session (37:36)
Hit'em with the Hook - Putting Together Your Reel - Orchestral Compositions (6:15)
Hit'em with the Hook - Putting Together Your Reel - Singer/Songwriter (5:54)
Hit'em with the Hook - Preparing Your Reel - One Final Note - VERY IMPORTANT! (2:48)
Preparing to Build Your Website - Success Criteria + The Recipe (17:07)
Building Your Website - The Set Up - Registering Your Own, Professional Domain (8:30)
Building Your Website - The Set Up + Installing Elementor - Drag 'n' Drop Builder (7:38)
Building Your Website - The Build - Step-by-Step - Part 1 (52:41)
Building Your Website - The Build - Step-by-Step - Part 2 (50:02)
Building Your Website - One Last Step: The Launch + The Importance of a Pro Email! (2:08)
Setting up a Professional Email Address Linked to Your Domain (Step by Step) (7:28)
Case Study: Dam Dominici's Perfect Website (34:12)
Time to Write a Love Letter and Make This Real! (16:41)
HOMEWORK: Prepare for Contact
🔥 What It Takes - Interview with an Insider: Ben Einziger (Caya Music) (84:46)
MODULE 7 - MAKING CONTACT WITH INDUSTRY + YOUR FIRST GIG.
Introduction (3:26)
Making Contact - The Big Picture & Process (10:40)
Tools for Outreach (23:47)
Finding Your (Future) Friends + Collaborators [BONUS DIRECTORY] (16:59)
The Art of Connecting with Strangers (24:46)
The Art of Conversation - Turning Strangers into Kindred Spirits (28:57)
The Art of The Follow Up - Staying on the Radar (35:50)
Your First Gig - Lessons for a Pivotal Moment! (14:48)
The Strange Laws of This Industry - Don't Be Surprised! (17:08)
Beyond Your First Gig: Surviving and Thriving In The Industry. (11:33)
HOMEWORK: Create Your Essential Routines.
Advice from an Insider: Conversation with Asha Iwanowicz (49:15)
The Next Step - An Invitation.
EXTRA GOODIES
Discounts On Premium Tools
BEAUTIFUL BONUS LESSONS!
BONUS CONTENT // Interviews with Insiders: Evelyn Brown - Executive Producer - Yessian Music (92:07)
BONUS CONTENT // Interviews with Insiders + Q&A with Asha Iwanowicz - Artist, Freelance Composer for Commercials (86:10)
BONUS CONTENT // Interviews with Insiders: Elijah Torn - Creative Director - MassiveMusic // New York, USA (62:15)
BONUS CONTENT // Interviews with Insiders: Naren Rauch - Freelance Composer // Los Angeles, USA (40:42)
BONUS CONTENT // Interviews with Insiders: Ruben Samama - Music Producer, Songwriter, Artist (who also makes music for brands) (132:59)
BONUS CONTENT // Interviews with Insiders: Kerry Smith - Composer, Creative Director and Founder of Apothekerry. (59:47)
BONUS CONTENT // Interviews with Insiders: Pedro Botsaris - Creative Director + Partner - Antfood // Amsterdam, Netherlands (34:02)
BONUS CONTENT // Interviews with Insiders: Marcelo Baldin - Founder + Composer + Creative Director - Combustion Sound // Sao Paolo, Brazil (60:36)
BONUS CONTENT // Interviews with Insiders: Cris Kos - Founder + Executive Producer - Cris + Jef Music // Amsterdam, Netherlands (80:56)
BONUS CONTENT // Interviews with Insiders: Vlad Berkhemer - Freelance Composer (41:33)
BONUS CONTENT // Interviews with Insiders: Sean Christopher - Artist, Singer, Songwriter (and occasional composer for brands!) [AUDIO ONLY]
BONUS CONTENT // Interviews with Insiders: Genevieve Vincent - Film Composer, Music Producer // Los Angeles (59:25)
BONUS CONTENT // Interviews with Insiders: Tessa Douwstra from LUWTEN - Artist, Singer, Songwriter (and occasional Session Singer for brands!)
BONUS CONTENT // Student Success Stories: Lewis Scoring His First Major Brand Campaign (For Major Money) (58:16)
Case Study: Honda - The Art of Writing an Original Song for Brands - The Process - with Tommy Zee
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